Bharani Velli Maaligai 30 Years Journey

Established in 1997, Bharani Velli Maaligai has grown into India’s most trusted silver jewellery brand, rooted deeply in tradition yet evolving with modern aspirations. With its reputation for purity, authenticity, and impeccable craftsmanship, the brand today stands as a pioneer in the silver jewellery industry, holding the No.1 position in silver trade.

From elegant jewellery collections to magnificent silver articles, from one-gram gold to trophies and gifting solutions – Bharani Velli Maaligai continues to serve diverse customer needs with quality and pride.

Our Vision

To create a world where every gram of silver worn by any individual is from Bharani Velli Maaligai.
Our long-term ambition is to become one of the most recognized and respected jewellery brands worldwide, expanding our legacy across global markets.

Our Mission

To design sophisticated and fashionable jewellery that blends timeless elegance with exceptional quality – enhancing every celebration, moment, and personal style.

A Heritage of Growth & Trust

Bharani Velli Maaligai has expanded from a single store in Erode to a vast retail network spanning multiple cities including:

Erode
Gobichettipalayam
Bhavani
Komarapalayam
Sathyamangalam
Sankagiri
Perundurai
Thirumangalam
Trichy
Thiruchengode
Anthiyur
Chennai (2026 Upcoming) With a strong customer base across Tamil Nadu Bharani is celebrated for:

Wide variety of modern & traditional silver collections
Best-in-market pricing
Transparent service & customer-first values
Adapting to digital trends, the brand has also extended its excellence to online platforms, making silver savings and purchases easier than ever.

Meet Our Founder - The Visionary Behind the Legacy

Mr. K. Mohana Sundaram – Founder & Managing Partner – NSN Groups

Starting his career at just 15 years old as a sales executive in Erode, Mr. Mohana Sundaram quickly mastered both the jewellery craft and the art of customer relationships. Passionate about silver jewellery, he opened his first showroom in 1997 a milestone that sparked a transformative journey for the silver industry.

His entrepreneurial excellence is marked by bold innovations including:

Launch of One Gram Gold Jewellery – making stylish jewellery. affordable to everyone
Creation of the World’s Biggest 50 kg Silver Anklet – showcasing Bharani’s
unparalleled craftsmanship and ambition. Through his visionary efforts, he redefined silver jewellery — elevating its prestige to the level of gold and inspiring numerous entrepreneurs across the state.Today, under NSN Silver Mines & NSN Groups, his legacy continues with the motto:

“Anything in Silver, Everything in Silver.”

Our Core Values

TRUST

Trust is our foundation. Each piece we offer is crafted with certified purity, honest pricing, and a promise of lifelong relationship.

DEDICATION

Our enduring commitment to excellence empowers us to constantly innovate – one gram at a time.

INTEGRITY

Transparency defines us. From purity to purchase experience, we uphold fairness and ethical practices in every transaction.

CRAFTSMANSHIP

We celebrate the art of silversmithing — merging traditional mastery with contemporary design to create jewellery of lasting value.

The Story of Our Legacy

A Journey of Success, Trust, and Innovation –Our growth is built brick by brick with customer love as the foundation.

Here’s a glance at some of our proud milestones:

Milestone Year

Bharani Jewellers established in Erode 1997
Launched Bharani Velli Maaligai showroom in Erode 2006
Introduced the Mega Kolusu showroom in Erode 2007
Created the World’s Largest 50 kg Silver Anklet 2008
Opened Trophies, Shields & Gifts showroom 2009
Bharani Velli maaligai at Tirupur 2010
Brand identity strengthened as the hallmark of purity 2011
New showroom at Erode R.K.V Road 2013
Showrooms at Madurai, Gobichettipalayam & Bhavani 2014
Expanded to Perundurai, Erode & Komarapalayam 2015
Launched Navarathna Maaligai showroom in Erode 2016
Bharani Velli Maaligai & Thanga Maaligai in Tiruchengode 2017
Sankagiri showroom established 2020
Anthiyur showroom opened 2021
Corporate Office inaugurated 2022

A Future Full of Silver Shining Bright

Every showroom, every collection, every milestone reflects our promise to protect tradition while embracing the future.

With digital advancements like Digi Silver Savings, we are stepping into a new era where:

Silver becomes a smart savings
Savings become stylish & secure
Trust becomes truly digital

Disclaimer

The content on this website is provided for general informational purposes only. Bharani Velli Maaligai, including its management, employees, and partners, shall not be held responsible for any errors, delays, technical issues, or inaccuracies in the information provided.Unauthorized access, misuse, or reproduction of the website content is strictly prohibited.